January 28 , 2007

ATEI London Show - Post Show Updates

ATEI London show was held on January 22nd to January 24th. UNIS marketing team was there to document and bring to our readers a short summary of the show as well as details on UNIS games and other news!

The ATEI show has always been one of the most successful annual trade shows, ranking high in importance for our amusement industry (probably second to only the IAAPA exhibition). At this time of the year, we saw many new lines from USA, UK/ Europe, and other countries introduced for the first time. Last year, there was a change in laws concerning gambling machines which affected the overall sentiment among the buyers. With that issue settled, many of the distributors and exhibitors expected a strong turnout for 2008. Although the overall show attendance this year was decent, compared to last year, there was a noticeable decline in UK buyers- especially in the casino area.

On the show floor, we saw the debut of many new and exciting products. Many exhibitors took up larger floor space to display their wares. UNIS products continued to be supported by our UK local partners: Namco UK, United Distributing Company and Crown Direct. Our manufacturing partner FX simulation also showcased their impressive simulator.

See pictures of new UNIS lines in our partners' stand:

Disco Winner (UDC) Pharaoh Treasure (UDC) Cyber Coin (UDC) Touchdown Fortune (UDC)
Family Bowling(Namco) Battle Forge (Namco)
Comet Catcher (Crown Direct) Pirate Revenge(Crown Direct)

Aside from new games, there were other popular lines that remained strong and continued to be well-received. Colorama 4 player, Froggy Battle, Crazy Hoops as well as several OEM machines were exhibited through our partners. Namco UK seemed to have worked out an agreement with Amutec on handling their kiddy rides as we saw some of Amutec kiddy rides and UNIS carousel displayed in their booth.

Some of UNIS USA manufacturing contacts also exhibited some new products. Global VR added to their lineup, "Blazing Angel" (War themed airplane game). Betson / Raw Thrills showed BIG BUCK SAFARI, an improved version of their already-popular Big Buck series. There were many other impressive debut units at the show that we might consider dedicating a separate issue to write more in detail on some of the other interesting games that caught our eye....

Overall, the ATEI show was a great success.

We thank all of our partners for their support and hope that despite the low traffic, ATEI will continue to yield good sales for them.